"-15°C. Wind 15 m/sec. Winter. And you’re warm. But not at home. On your favourite ski run. The fierce blizzard. The deep snow drifts. Don’t matter to you anymore. In fact they don’t matter from far back. For those, who have DIELSPORT…" This emotional message laid the beginnings of a new era of evolution of the brand, and the slogan "Theory and Practice of Winter" moved the audience in a way, unknown at this latitude. The new modern philosophy of the brand is interesting and enigmatic. The comments for the extraordinary techno-sur visions were controversial, but the goal was achieved – the word about DIELSPORT was spreading already! The fans and the active vacationers, seeking independence and comfort on the run and in the mountain already had their own native icon. 2004 was an Olympic year – the Summer Olympics in Athens. More than 200 athletes, coaches and officials were equipped with DIELSPORT clothing and accessories. A number of Bulgarian champions stepped on the honorary ladder with DIELSPORT again, but we can’t omit the two Golden Olympic medals of the Milen Dobrev (weightlifting) and Maria Grozdeva (sports shooting with a gun). DIELSPORT changed its "headquarters" This year – a new spacious office took in the management and administrative centre of the grown company. The design department moved to the same location and introduced an innovative CAD/CAM system for the development of new models. DIELSPORT could already be found in the Czech Republic, Hungary, Poland, Denmark and Greenland, and the sales points in Bulgaria were almost 30!
Alexander Kenanov (third from left), athlete of SO Sofia, celebrates his third place and bronze medal for Bulgaria in cross-country skiing discipline of Special Olympics 2013 (South Korea).Alexander Kenanov (third from left), athlete of SO Sofia, celebrates his third place and bronze medal for Bulgaria in cross-country skiing discipline of Special Olympics 2013 (South Korea).